What happened
PwC expanded its Anthropic partnership to deploy Claude across the firm, using it to build technology, execute deals, and reinvent enterprise functions for clients. It follows KPMG’s 276,000-employee rollout, cementing a pattern: the advisory firms that shape mid-market technology decisions are standardizing on Claude internally.
Reported by Anthropic. Our analysis is below.
The EMOR AI take
When PwC and KPMG both run their own operations on Claude, every "what AI should we use" conversation in the mid-market starts with their recommendation. We build on the exact same platform those advisors trust, so our clients land on the right side of that default.
When your own accountant or advisor runs on Claude, their recommendation to you carries built-in trust you can use. Bring that alignment up in your next AI conversation and build on the platform your advisors already vouch for. It shortens the decision and keeps everyone speaking the same language.
What this means for your business
- Build on the platform your advisors already trust
- Shorten AI decisions using your accountant’s recommendation
- Align your stack with the firms that audit you
Read the original report
Anthropic
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