Cookies Policy

Last updated:

Effective date: November 14, 2025

What You Need to Know

🍪We use cookies and similar technologies to improve your experience and understand how our site is used

⚙️Essential cookies are required for the site to work—you can't disable these

📊Analytics cookies help us improve our services—these are optional

🎯Marketing cookies enable targeted advertising—you can opt out anytime

✓You have full control through our consent banner and browser settings

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies can be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device until they expire or are manually deleted). They can also be "first-party cookies" (set by the website you're visiting) or "third-party cookies" (set by external services).

First-Party Cookies

Set directly by EMOR AI. We use these to remember your preferences and provide essential functionality. Example: emor_consent

Third-Party Cookies

Set by external services we integrate with. These enable analytics and advertising features. Example: _ga (Google Analytics)

2. Why We Use Cookies

We use cookies and similar technologies for several important purposes:

Essential Functionality

To enable core website features like remembering your login status, language preferences, and cookie consent choices.

Performance & Analytics

To understand how visitors use our site, which pages are most popular, and identify areas for improvement.

Personalization

To remember your preferences and settings, providing a more tailored experience when you return to our site.

Advertising & Marketing

To deliver relevant advertisements, measure campaign effectiveness, and understand which marketing channels work best.

3. Types of Cookies We Use

We categorize our cookies into three main types based on their purpose and your consent preferences:

!Essential Cookies (Always Active)

These cookies are strictly necessary for our website to function properly. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you have requested cannot be provided.

First-Party

emor_consent

Purpose: Stores your cookie consent preferences

Duration: 365 days

Data Stored: JSON object with consent categories, timestamp, version, and geo-region

Why Essential: Required to respect your privacy choices and legal compliance

⚠️ Important: Essential cookies cannot be disabled through our consent banner. You can block them through your browser settings, but this may prevent the website from functioning correctly.

📊Analytics Cookies (Optional)

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our services and user experience.

First-Party

emor_anon

Purpose: Anonymous user identifier for pageview and conversion tracking

Duration: 365 days

Data Stored: Random UUID (e.g., "a1b2c3d4-e5f6-7890-abcd-ef1234567890")

Privacy: Contains no personally identifiable information

Third-Party

_ga, _ga_*, _gid, _gat

Provider: Google Analytics (Google LLC)

Purpose: Distinguish users, throttle request rate, track sessions

Duration: _ga: 2 years, _gid: 24 hours, _gat: 1 minute

Privacy: IP anonymization enabled (GDPR-compliant)

Learn more: Google Privacy Policy

Third-Party

_clck, _clsk, CLID, ANONCHK, MR, MUID, SM

Provider: Microsoft Clarity (Microsoft Corporation)

Purpose: Session recording, heatmaps, user behavior analytics

Duration: 1 year (varies by cookie)

Features: FREE tool providing session replays and interaction heatmaps

Learn more: Microsoft Privacy Statement

🎯Marketing Cookies (Optional)

These cookies track your visits across websites to deliver more relevant advertising and measure the effectiveness of our marketing campaigns. They may be set by our advertising partners through our site.

Third-Party

_fbp, fr, tr

Provider: Facebook Pixel (Meta Platforms, Inc.)

Purpose: Conversion tracking, retargeting, custom audiences

Duration: _fbp: 90 days, fr: 90 days

Use Case: Track website conversions and optimize Facebook/Instagram ads

Learn more: Facebook Privacy Policy

Third-Party

li_sugr, UserMatchHistory, bcookie, lidc, bscookie

Provider: LinkedIn Insight Tag (LinkedIn Corporation)

Purpose: B2B conversion tracking, website demographics, retargeting

Duration: Varies (30 days to 2 years)

Use Case: Track LinkedIn ad performance and professional audience insights

Learn more: LinkedIn Privacy Policy

Third-Party

_gcl_au, _gcl_aw, _gcl_dc, _gcl_gb, _gcl_gf

Provider: Google Ads (Google LLC)

Purpose: Conversion tracking, remarketing, attribution

Duration: 90 days

Use Case: Track Google Ads conversions and measure ROI

Learn more: Google Ads Privacy

Third-Party

Various GTM Cookies

Provider: Google Tag Manager (Google LLC)

Purpose: Manage and deploy marketing/analytics tags

Duration: Session or varies by tag

Use Case: Centralized tag management for efficient tracking

Note: GTM itself doesn't collect data but loads other tags based on your consent

5. Third-Party Cookies and Services

We integrate several third-party services that may set cookies on your device. Below is detailed information about each service:

Google Tag Manager

Tag Management Platform

Provider

Google LLC

Category

Analytics & Marketing

Purpose

Centralized platform for managing all tracking tags. GTM itself doesn't collect user data but loads other tags (analytics, marketing) based on your consent choices.

Privacy Resources

Google Analytics 4

Website Analytics Platform

Provider

Google LLC

Category

Analytics (Optional)

Purpose

Tracks website traffic, user behavior, page views, and conversions. Helps us understand how visitors use our site and identify areas for improvement.

Data Collected

Device info, browser type, pages visited, time on site, referring website, general location (city-level), user interactions. IP addresses are anonymized.

Opt-Out

Use our consent banner or install the Google Analytics Opt-out Browser Add-on

Microsoft Clarity

Session Recording & Heatmaps

Provider

Microsoft Corporation

Category

Analytics (Optional)

Purpose

Provides session recordings, heatmaps, and user behavior insights. Helps us understand how users interact with specific page elements and identify usability issues.

Features

  • • Session recordings (anonymized)
  • • Click heatmaps
  • • Scroll depth tracking
  • • Frustration signals (rage clicks, dead clicks)

Privacy Protection

Clarity automatically masks sensitive data (credit cards, passwords, etc.) and allows us to configure additional masking for PII.

Facebook Pixel

Conversion Tracking & Advertising

Provider

Meta Platforms, Inc.

Category

Marketing (Optional)

Purpose

Tracks conversions from Facebook/Instagram ads, builds custom audiences for retargeting, and optimizes ad delivery to people likely to take action.

Opt-Out

Manage ad preferences in your Facebook Ad Settings

LinkedIn Insight Tag

B2B Conversion Tracking

Provider

LinkedIn Corporation

Category

Marketing (Optional)

Purpose

Tracks conversions from LinkedIn ads, provides website demographics (industries, job titles), and enables retargeting of professional audiences.

Use Case

Particularly valuable for B2B marketing, allowing us to understand which companies and professional segments visit our site.

Google Ads

Search & Display Advertising

Provider

Google LLC

Category

Marketing (Optional)

Purpose

Tracks conversions from Google Search, Display Network, and YouTube ads. Enables remarketing and conversion optimization.

Opt-Out

Manage ad personalization at Google Ads Settings

6. How to Manage Cookies

You have several options to control and manage cookies:

1. Our Consent Banner

When you first visit our website, a consent banner appears allowing you to:

  • Accept all cookies (essential, analytics, and marketing)
  • Reject optional cookies (only essential cookies will be set)
  • Customize your preferences by category

To change your preferences later, clear your browser cookies and refresh the page to see the banner again.

2. Browser Settings

Most browsers allow you to control cookies through their settings. Here's how:

Chrome

Settings → Privacy and security → Cookies and other site data

Firefox

Settings → Privacy & Security → Cookies and Site Data

Safari

Preferences → Privacy → Manage Website Data

Edge

Settings → Privacy, search, and services → Cookies

⚠️ Warning: Blocking all cookies may prevent some website features from working properly.

3. Advertising Opt-Out Tools

You can opt out of targeted advertising through industry opt-out tools:

4. Mobile Device Settings

You can control advertising tracking on mobile devices:

iOS (iPhone/iPad)

Settings → Privacy → Tracking → Request Apps Not to Track

Android

Settings → Google → Ads → Opt out of Ads Personalization

7. Other Tracking Technologies

In addition to cookies, we may use other tracking technologies:

Web Beacons (Pixel Tags)

Small graphic images embedded in web pages or emails that track whether you've opened an email or visited a page. Used for analytics and measuring email campaign effectiveness.

Local Storage

HTML5 local storage allows websites to store data locally on your device. We use this as a backup for cookie data to ensure your preferences persist even if cookies are cleared.

Server Logs

Our servers automatically record certain information when you access our website, including IP address, browser type, referring URL, and pages visited. This data is used for security, troubleshooting, and analytics.

Fingerprinting

We do NOT use device fingerprinting techniques to track you across the web. Our tracking is limited to cookies and similar technologies that you can control.

8. Updates to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in our use of cookies or for operational, legal, or regulatory reasons. When we make material changes:

  • We'll update the "Last updated" date at the top of this policy
  • We may display a notice on our website or send you an email
  • We may request your consent again if required by law

We encourage you to review this policy periodically to stay informed about how we use cookies.

9. Contact Us

If you have any questions about our use of cookies or this Cookies Policy, please contact us:

EMOR AI Cookie Policy Team