We line up your business facts across the web, add the schema and answer-first pages AI engines quote, and earn mentions on the sources they read. Then we run it every month and track which prompts in ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot name you.
Where the buyer asks
Lock the entity
Your name, address, phone, services and hours match on your site, your profile and every listing.
Mark it up
Organization, LocalBusiness, Service and FAQPage schema plus an llms.txt tell engines exactly who you are.
Earn the citations
Answer-first pages and mentions on the directories, review sites and communities engines pull from.
Track the prompts
Every month we rerun the questions your buyers ask and log which engines name you.
How a buyer question reaches your name. The engines across the top, the four layers we build and keep current down the spine, the answer at the end.
What we build
Not sure which one to build first? Tell us where the business is now and we send back a ranked build order.
Get your free growth roadmapYour business name, address, phone, services and hours read the same on your site, your Google profile and every listing, so an AI engine resolves you as one business.
Machine-readable markup tells search and AI engines who you are, what you sell and where you work, so they never have to guess from your copy.
Each service page opens with the direct answer to the question a buyer types, in words an engine can lift straight into its reply.
Your business appears, with the right facts, on the directories, review sites and community threads that AI engines pull their answers from.
Every month you see which buyer questions, like "best roofer near me", name you in ChatGPT, Google AI, Perplexity, Gemini and Copilot, and which sources they cite.
Not on this list? We build to spec.
Proof, on the record
Drywall Contractor
A family drywall crew working since 1990 with no website at all. EMOR built their site and a project estimate tool in two weeks; within 90 days they were on page one of Google, and the tool has scoped over $50,000 in quoted work, so every lead lands priced instead of anonymous.
Read the Samaniego Drywall story“We had no website. Just a binder and scraps of paper. EMOR built the site, the calls get answered, and the jobs are finally in one place. Worth every dollar.”
How we work
We run the questions your buyers ask in each AI engine, record who gets named today, and audit your facts, schema and pages.
Your business facts get aligned everywhere they appear, and the schema, llms.txt and crawler access ship on your site.
We rewrite and add answer-first pages, then earn mentions on the sources each engine pulls from for your category.
Every month we rerun the prompts, report which ones name you, and queue the next fixes.
Answer engine optimization (AEO) structures your content so an engine can lift a direct answer from it, which is how featured snippets, voice answers and AI Overviews choose a source. Generative engine optimization (GEO) gets your business named and cited when ChatGPT, Perplexity, Gemini or Google AI Mode writes an answer from many sources. The work overlaps almost entirely, so we run them as one service.
ChatGPT recommends businesses it can identify clearly and finds described the same way across sources it trusts. That takes one set of facts on your site, your Google Business Profile and your listings, schema that labels those facts, pages that answer the buyer question directly, and mentions on the directories, review sites and communities it reads. No one controls a specific answer, so we test the real prompts every month and show you exactly where you appear.
They share a foundation: a crawlable site, clean business facts and pages that match what people search. SEO aims at ranked links and the map pack. GEO and AEO aim at the answer itself, which adds entity consistency, answer-first page structure, llms.txt and citations on the sources AI engines draw from. The work on one strengthens the other.
It depends on how consistent your facts already are, how competitive your category is, and how often each engine refreshes what it reads. Changes on your own site are picked up on the next crawl, and mentions on outside sources take longer. For Samaniego Drywall, within 90 days the site was on page one of Google for local drywall searches and was being cited by AI assistants. We baseline your prompts before we start, so you see the movement month over month.
It is scoped on the call. Scope moves with how many locations and services you have, how far your listings disagree today, how many pages need rewriting or adding, and how crowded your category is in AI answers. You get a defined monthly scope before any work starts.
Every month you get the prompt test results: the questions your buyers ask, which engines named you, which competitors they named, and which sources they cited. The report also shows AI referral visits in your analytics, the fixes we shipped that month, and the ones queued next.
Bring the questions buyers ask an AI before they hire, and the towns you serve. We scope the work, build the foundation and run it every month.