Fitness Business Systems That Build Member Loyalty
Convert leads into members, reduce churn, and build a community that sticks around. Automate the business so you can focus on fitness.
Solutions Built for Gyms & Fitness
Every tool you need to run a more profitable gyms & fitness business—from capturing leads to collecting payment.
Solutions span across our 8 solution pillars:
The Gyms & Fitness Landscape
Real data that shows why the right systems matter
of new gym members quit within the first 6 months—systematic onboarding and engagement can dramatically reduce this churn.
Source: IHRSA Health Club Industry Report, 2024
of gym leads are never followed up with after initial contact—despite fitness being a considered purchase that requires nurturing.
Source: Club Industry Lead Management Survey, 2023
Average cost to acquire a new gym member through paid advertising—making retention 5x more valuable than acquisition.
Source: IHRSA Marketing Benchmark Study, 2024
of members who attend 3+ times in their first month stay for at least a year—early engagement is critical.
Source: Les Mills Global Consumer Fitness Survey, 2024
of gym members would refer friends if asked—but most gyms don't have a systematic referral program.
Source: IHRSA Member Satisfaction Survey, 2024
Minimum Google rating prospective members expect—gyms below this see significantly fewer tours and sign-ups.
Source: BrightLocal Consumer Survey, 2024
Frequently Asked Questions
Common questions from gyms & fitness business owners
How does new member onboarding work?
When someone signs up, they automatically enter an onboarding sequence—welcome messages, first visit prompts, trainer introduction offers, class recommendations. The goal is to get them visiting 3+ times in month one, which dramatically improves retention.
Can you help reduce membership churn?
Yes. The system identifies at-risk members based on visit frequency and engagement. Re-engagement campaigns automatically reach out to members who haven't visited recently, often before they even think about canceling.
How does the referral program work?
Members get a unique referral link to share. When friends sign up, both parties get rewards (free months, merchandise, etc.). The system tracks everything automatically and handles reward fulfillment.
Do you integrate with gym management software?
We integrate with Mindbody, Club OS, ClubReady, Zen Planner, and other fitness management platforms. We handle the marketing and lead management side while your existing tools handle operations.
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