Editorial standards

Who writes

Every post is written under Doug Ponce, EMOR AI's founder, and starts from Doug's own notes and answers about real builds and real sales conversations. If a post says what we saw on a job, a person at EMOR saw it.

How we use AI

We use AI tools to research, outline and draft. A person decides what we say, adds what we saw firsthand, and checks every fact before anything is published.

Facts and sources

Every number links to where it came from, with the year it was published. We open the source itself, never a summary of it. If we cannot find a figure at its source, it does not go in the post.

Posts list their sources at the end, and the same list is in the page's structured data.

Our clients

We only name clients who appear on our client stories page, and only for the work they bought from us. A result appears only when the client has put it on the record; newer builds are described by what we built and launched.

Prices

We do not publish our own prices. Every build is scoped and priced in writing after a short call. When a post cites market prices, they come from a public cost guide and say so.

Updates and corrections

When we change a post in a way that matters, the date at the top of the post says when. If you spot something wrong, tell us through the contact page and we will fix it and update the date.